Marketing executive cover letter example
A marketing cover letter should read like good marketing: one clear message, backed by results. Give the channels you run, the budget you manage, one or two numbers that improved, and why this brand.
Fictional letter from Tom Ashworth, the applicant in the marketing executive cv example. Every person and employer in it is invented.
Why each paragraph is there
I am applying for the Campaign Manager role at Moorland Outdoor. I have four years' experience in an online retailer's in-house marketing team, running paid search, paid social and email for a home and garden range.
The role, and the channels you run.
I manage a £15,000 monthly paid media budget and cut our cost per sale by 22% in a year by moving spend to the searches that convert and testing new creative every fortnight. I also worked with our SEO agency to rewrite 120 category pages, and organic traffic to them rose by a third.
Budget and two results, with what you did to get them.
I plan and send a weekly email to 60,000 subscribers and test subject lines and send times, and I report results to our ecommerce manager every week. I walk in the Dales most weekends and would enjoy marketing products I use.
Email and reporting, then a genuine reason for this brand.
I hold the Google Ads search certification. My CV is attached. Thank you for considering my application.
A certification the advert asks for, and the CV.