Marketing executive CV example

A marketing CV should show the campaigns you ran, the channels you know and the numbers that moved: traffic, leads, sales or cost per result. Name your tools, give the budget you managed and keep one line for how you work with sales or product teams.

Modern design1 page

Marketing executive CV example: fictional example, page 1. Full text is available below.

Read the example as text

Tom Ashworth

Digital Marketing Executive

Profile

Digital marketing executive with four years in an online retailer's in-house team, running search, paid social and email for a home and garden range. Plans campaigns from brief to report, writes clear copy and makes decisions from data. Manages a £15,000 monthly paid media budget. Looking for a marketing executive or campaign manager role.

Experience

Digital Marketing Executive Greenstead Home & Garden, Leeds · 2023–present

Run paid search and paid social campaigns with a £15,000 monthly budget, cutting cost per sale by 22% in a year.

Rewrote 120 product category pages with the SEO agency; organic traffic to them rose by a third.

Plan and send weekly emails to 60,000 subscribers, testing subject lines and send times.

Report weekly results to the ecommerce manager and agree next steps.

Marketing Assistant Greenstead Home & Garden, Leeds · 2022–2023

Scheduled social posts, briefed product photography and kept the brand guidelines up to date.

Education

BA (Hons) Marketing, 2:1 Leeds Beckfield University · 2019–2022

Google Ads search certification 2024

Fictional example for a marketing executive. Every person and employer in it is invented. Replace every detail with your own.

What marketing teams look for, and where this CV shows it

The job asks you to	Where this CV shows it
Research customer and market trends to inform campaigns	Testing subject lines and send times on 60,000 subscribers
Write and edit content for print and online campaigns	120 product category pages rewritten
Understand brand guidelines and check they are followed	Keeping the brand guidelines up to date
Manage marketing budgets	A £15,000 monthly paid media budget
Analyse data to plan and evaluate marketing campaigns	Cost per sale cut by 22%, and weekly reports to the ecommerce manager

The left column follows the National Careers Service job profile for a marketing executive. If the advert you are answering describes a duty in other words, use its words for work you have actually done.

Inside this example

Profile: 54 words here
Experience: 103 words here
Education: 16 words here
Skills: 18 words here
Tools: 15 words here

How to write yours

Lead with a result

Cost per sale, leads or traffic changes are how marketing is judged. Give one in your first bullet.

Say how big the budget was

A monthly budget figure tells a hiring manager what level of spend you are trusted with.

Name the channels and tools

Search, social, email and SEO are different skills. Keep tools in their own list so they are easy to find.

Credit the team fairly

Say when you worked with an agency or colleague; interviewers ask what your part was.

Checks and qualifications to mention

Degree or experience. Many marketing executives have a degree, but experience and certifications such as Google Ads also count. Give both if you have them.
Portfolio. A link to campaigns or writing samples helps; check you are allowed to share them.
Figures. Use results you could explain and that your employer would be happy to see published.

One page suits most marketing roles. The Modern design keeps tools in the side column; switch to Plain for online portals.

Help with your next edit

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