Profile
Marketing executive with four years in B2B and charity marketing, running email, social and event campaigns from brief to report. Writes clear copy, builds simple dashboards and works closely with sales and fundraising teams. Looking for a marketing role with more ownership of campaign planning and budgets.
Experience
Marketing Executive Northfold Software, Manchester · May 2024–present
Plan and send a monthly email programme to 18,000 customers; raised the click rate from 2.1% to 3.4% by testing subject lines and shorter layouts.
Run the LinkedIn and webinar calendar with two product managers, writing the posts and landing pages.
Build a weekly campaign dashboard in Looker Studio for the sales director.
Marketing Assistant Canal Street Trust, Manchester · September 2022–April 2024
Coordinated the spring appeal across email, social media and print, working to a £6,000 budget.
Recruited and briefed 25 volunteers for two fundraising events.
Rewrote the volunteer pages on the website with the digital officer, cutting enquiry emails about the same questions.
Education
BA (Hons) Business and Marketing, 2:1 Pennine Metropolitan University · 2019–2022
A levels: Business, English Literature, Psychology St Anne's Sixth Form · 2019
