Business development manager cover letter example
A business development manager’s cover letter is a short pitch, so lead with a figure. Name the post, give what you won against your target, describe one contract and how you got it, then say why this company’s market suits you.
Read the letter as text
Simon Achterberg
Reading · [email protected] · 07700 900283
17 October 2026
Ms Joanna Pryce
Sales Director
Thameside Learning Technology
Unit 3, Forbury Court
Reading RG1 9ZQ
Dear Ms Pryce
Application for Senior Business Development Manager
I am applying for the Senior Business Development Manager post. At Kennet Managed IT I won £1.9 million of new contract value last year against a £1.5 million target, from 14 new clients, and I have beaten my new-business target in each of the last three years.
My largest win was a five-year support and devices contract with a multi-academy trust of 11 schools, worth £620,000. I met the trust’s business manager at an education show, ran a pilot in one school and negotiated the price and service levels with its board.
Most of my work comes from my own research into councils, trusts and companies, which gives me about 25 first meetings a quarter, and I keep the new-business forecast for our directors. Your move into multi-academy trusts is the market I know best.
My CV is attached, and I would welcome the chance to talk through my pipeline approach. Thank you for considering my application.
Yours sincerely
Simon Achterberg
Fictional letter from Simon Achterberg, the applicant in the business development manager CV example. Every person and employer in it is invented.
Why each paragraph is there
I am applying for the Senior Business Development Manager post. At Kennet Managed IT I won £1.9 million of new contract value last year against a £1.5 million target, from 14 new clients, and I have beaten my new-business target in each of the last three years.
The post, and your result against target.
My largest win was a five-year support and devices contract with a multi-academy trust of 11 schools, worth £620,000. I met the trust’s business manager at an education show, ran a pilot in one school and negotiated the price and service levels with its board.
One contract, and how you won it.
Most of my work comes from my own research into councils, trusts and companies, which gives me about 25 first meetings a quarter, and I keep the new-business forecast for our directors. Your move into multi-academy trusts is the market I know best.
How you find work, and why this company.
My CV is attached, and I would welcome the chance to talk through my pipeline approach. Thank you for considering my application.
The CV and a short close.