Sales manager cover letter example
A sales manager’s cover letter gives a sales director your team, your target and what you did to it. Name the post, give the numbers with years, show how you recruit and coach, then say why this company and region.
Read the letter as text
Mark Thewlis
Reading · [email protected] · 07700 900264
16 October 2026
Mrs Helen Corrigan
Sales Director
Clearwell Facilities Group
Unit 4, Thames Gate
Reading RG2 9ZQ
Dear Mrs Corrigan
Application for Regional Sales Manager, South
I am applying for the Regional Sales Manager post at Clearwell Facilities Group. I have nine years in B2B field sales with Merlin Hygiene Services, the last four leading a team of eight sales executives across the South East.
My team sells washroom and hygiene contracts to offices, schools and factories, against a target of £2.4 million a year in new contract value. We were at 92% of target in 2023 and reached 108% in 2025, after I redrew our territories by postcode and set weekly visit and proposal goals for each executive.
I recruited and trained five of the eight, and I coach each of them through monthly one-to-ones and ride-alongs. Your plan to grow in schools and colleges is where I have done my best work: we signed 46 schools in 2024–25.
My CV is attached, and I would be glad to talk about the region and the team. Thank you for considering my application.
Yours sincerely
Mark Thewlis
Fictional letter from Mark Thewlis, the applicant in the sales manager CV example. Every person and employer in it is invented.
Why each paragraph is there
I am applying for the Regional Sales Manager post at Clearwell Facilities Group. I have nine years in B2B field sales with Merlin Hygiene Services, the last four leading a team of eight sales executives across the South East.
The post, your years and the team you lead.
My team sells washroom and hygiene contracts to offices, schools and factories, against a target of £2.4 million a year in new contract value. We were at 92% of target in 2023 and reached 108% in 2025, after I redrew our territories by postcode and set weekly visit and proposal goals for each executive.
Target, result and what you changed.
I recruited and trained five of the eight, and I coach each of them through monthly one-to-ones and ride-alongs. Your plan to grow in schools and colleges is where I have done my best work: we signed 46 schools in 2024–25.
How you build a team, and why this company.
My CV is attached, and I would be glad to talk about the region and the team. Thank you for considering my application.
The CV and a short close.