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Sales manager CV example

A sales manager’s CV is read for your team, your target and what you did to the numbers. Give the size of the team, the target and how it moved, how you recruit and coach, and the forecasts you own.

This example is a B2B field sales manager applying for a regional post.

Professional design1 page
Sales manager CV example: fictional example, page 1. Full text is available below.
Read the example as text
Mark Thewlis
Sales Manager, South East
Reading · 07700 900264 · [email protected] · Full UK driving licence

Profile

Sales manager with nine years in B2B field sales, the last four leading eight sales executives across the South East. Took the team from 92% to 108% of a £2.4 million new business target in two years, recruited and trained five of the eight, and presents the forecast to the sales director every month. Looking for a regional sales manager post.

Experience

Sales Manager, South East, Merlin Hygiene Services, Reading 2022–present

Lead eight field sales executives selling washroom and hygiene contracts to offices, schools and factories; target £2.4 million a year in new contract value.

Took the team from 92% of target in 2023 to 108% in 2025 by redrawing territories by postcode and setting weekly visit and proposal goals.

Recruited and trained five of the eight; monthly one-to-ones and ride-alongs with each.

Build the monthly forecast in Salesforce and present won, lost and pipeline figures to the sales director.

Opened schools as a new market: 46 signed in 2024–25.

Senior Sales Executive, then Field Sales Executive, Merlin Hygiene Services, Reading 2017–2022

New contracts with businesses in Berkshire and Oxfordshire; over target four years out of five and the region’s top seller in 2021.

Education

BA (Hons) Business Management, University of Elmbridge 2014–2017

Skills

Recruiting, coaching and ride-alongs

Territory planning and target setting

Forecasts and pipeline reports in Salesforce

Tenders and proposals for schools and councils

Negotiating multi-site contracts

Additional information

Member of the Institute of Sales Professionals. Full UK driving licence.

Fictional example for a sales manager. Every person and employer in it is invented. Replace every detail with your own.

What sales teams look for, and where this CV shows it

The job asks you toWhere this CV shows it
Recruit and train sales staffFive of the eight sales executives recruited and trained
Allocate geographical areas to sales repsTerritories redrawn by postcode across the South East
Identify new business opportunitiesSchools opened as a new market: 46 signed in 2024–25
Develop sales strategies and set sales targetsWeekly visit and proposal goals behind a £2.4 million target
Provide feedback and coaching to team membersMonthly one-to-ones and ride-alongs with each executive
Analyse and present sales figures and forecasts to senior managersA monthly forecast for the sales director from Salesforce

The left column follows the National Careers Service job profile for a sales manager.

Average pay: £28,000 a year for a starter and £70,000 for an experienced sales manager, working 37 to 40 hours a week (National Careers Service, checked 17 October 2026).

Facts checked against National Careers Service: Sales manager on .

Skills to list for this job

The skills the National Careers Service lists for a sales manager, in CV wording. Put down only the ones you can show, each with where you used it.

  • Leadership
  • Selling products and services
  • Clear spoken communication
  • Customer service
  • Using initiative
  • Business management
  • Flexible and open to change
  • Taking feedback and working well under pressure
  • Confident with computers and everyday software
Choose them in the editor

From the National Careers Service profile, checked 17 October 2026.

A profile if you are starting out

This CV's profile is written for someone with experience. Here is the same job at the other level: copy it, or open it in the editor with this CV and write over it.

Senior sales executive with three years selling print and copier contracts to small businesses, over target every year, and the person new starters shadow. Runs the team’s Monday pipeline meeting when the manager is away. Looking for a first sales manager or team leader post.
Use in the editor
Inside this example
  • Profile: 61 words here
  • Experience: 132 words here
  • Education: 8 words here
  • Skills: 25 words here
  • Additional information: 11 words here

How to write yours

01

Put the target beside the result

“108% of a £2.4 million target in 2025” says more than “exceeded targets”.

02

Show the team, not only yourself

How many people you lead, how many you hired and how you coach them is what a manager’s CV adds to a seller’s.

03

Say what you sell and to whom

The product and the buyers (schools, factories, councils) tell a new employer how close their market is to yours.

04

Own your forecast

Say which numbers you report and to whom; directors promote managers whose forecasts they trust.

Questions about a sales manager CV

Do I need a degree to be a sales manager?

You’ll need experience in sales and a record of achieving targets. Employers will often consider your sales and management experience, market knowledge and track record to be more important than your academic qualifications (National Careers Service). Put your results in the first lines of each job.

How do I show promotion from sales supervisor?

You could work as a sales supervisor or assistant manager and complete professional qualifications while you work (National Careers Service). Give each step and each qualification with its year.

Which sales apprenticeships should I list?

You could do a Sales Executive Level 4 Higher Apprenticeship, or a Business to Business Sales Professional Level 6 Degree Apprenticeship for management roles selling to businesses (National Careers Service). List the apprenticeship with its level.

Can I move into specialist sales management?

You could apply for specialist sales management if you have a background in designing or making the products your team sells, for example medical technology or construction equipment (National Careers Service). Put that background in your profile.

Should I list a second language?

A second language may be useful if you work for an international sales company, or one that sends you overseas to meet clients (National Careers Service). List it with your level, such as “German, business level”.

Professional and one page: results lead each job, where a sales director looks first. For an online form, switch to Plain.

Guides for this CV

Showing a promotion Awards and achievements Turning duties into results How to write a cover letter

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