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Social media manager CV example

A social media manager's CV is read for results you can measure and content you can show. Give audience growth and engagement with the period, name the platforms and tools, say what you make yourself, and link a portfolio.

This example is an in-house social media manager for a coffee brand with 12 cafés.

Modern design1 page
Social media manager CV example: fictional example, page 1. Full text is available below.
Read the example as text
Ruby Ashdown
Social Media Manager

Profile

Social media manager with five years in agency and in-house roles, the last three running a coffee brand's channels across Instagram, TikTok, Facebook and LinkedIn. Plans campaigns, films and edits reels, answers the community and reports what worked each month. Looking for a social media manager role with a larger brand.

Experience

Social Media Manager Copperline Coffee Roasters, Manchester · 2023–present

Grew Instagram from 18,000 to 52,000 followers in two years with a weekly content plan and three seasonal campaigns a year.

Film and edit reels in Premiere Pro and CapCut; the autumn launch reel reached 410,000 accounts.

Plan and schedule posts for four platforms in Sprout Social and answer comments and messages within four working hours.

Report reach, saves and link clicks to the marketing director each month, and drop formats that do not perform.

Plan launches with the marketing and café teams, including the loyalty app's first month on social.

Social Media Executive Brightwell Digital, Manchester · 2020–2023

Ran social channels for six clients in food, retail and leisure, from content calendars to monthly reports.

Qualifications

CIM Level 4 Certificate in Professional Marketing 2024

BA (Hons) Digital Media and Communications, 2:1 2020

Fictional example for a social media manager. Every person and employer in it is invented. Replace every detail with your own.

What brands and agencies look for, and where this CV shows it

The job asks you toWhere this CV shows it
Develop strategies and campaigns to increase audience size and participationInstagram from 18,000 to 52,000 followers; three seasonal campaigns a year
Create and edit content like articles, blogs, video clips and reelsReels filmed and edited in Premiere Pro and CapCut
Respond to social media posts, discussions and customer feedbackComments and messages answered within four working hours
Use social media tools to manage multiple sitesFour platforms scheduled in Sprout Social
Analyse data to check the effectiveness of campaigns and to spot trendsReach, saves and link clicks; formats dropped when they do not perform
Produce reports, detailing insights and recommendationsA monthly report to the marketing director
Work closely with marketing teamsLaunches planned with the marketing and café teams

The left column follows the National Careers Service job profile for a social media manager.

Average pay: £25,000 a year for a starter and £50,000 for an experienced social media manager, working 38 to 45 hours a week (National Careers Service, checked 14 October 2026).

Facts checked against National Careers Service: Social media manager on .

Skills to list for this job

The skills the National Careers Service lists for a social media manager, in CV wording. Put down only the ones you can show, each with where you used it.

  • Media production and communication
  • Thorough, with close attention to detail
  • Selling products and services
  • Working well with others
  • Using initiative
  • Thinking and reasoning
  • Business management
  • Clear spoken communication
  • Confident with computers and everyday software
Choose them in the editor

From the National Careers Service profile, checked 17 October 2026.

A profile if you are starting out

This CV's profile is written for someone with experience. Here is the same job at the other level: copy it, or open it in the editor with this CV and write over it.

Marketing graduate who ran the students' union's Instagram and TikTok for two years, growing them with weekly reels and live coverage of events. Films and edits in CapCut and Premiere Pro and reports reach and engagement each month. Looking for a first social media executive or assistant role.
Use in the editor
Inside this example
  • Profile: 51 words here
  • Experience: 123 words here
  • Qualifications: 16 words here
  • Skills: 25 words here

How to write yours

01

Give growth with its period

“18,000 to 52,000 followers in two years” can be checked and compared. A follower count on its own says little.

02

Link a portfolio

Put a portfolio link in your contact lines with your best campaigns and reels. Check you are allowed to share client work.

03

Say what you make yourself

Filming, editing and writing are skills employers hire for. Name the tools you use for each.

04

Show you report and act

A line on what you measure and what you changed because of it shows judgement, not just posting.

Rules and checks for a social media manager's CV

Do I need a degree to be a social media manager?

Some employers may expect a degree in a subject like advertising, marketing and public relations, digital and social media marketing, journalism or business management (National Careers Service). Give the subject, class and year.

Can I become a social media manager through an apprenticeship?

The National Careers Service names the Content Creator Level 3, Multi-channel Marketer Level 3, Digital Community Manager Level 4 and Digital Marketer Level 6 apprenticeships. Give yours with its level and year.

Which marketing qualifications should I list?

You could take qualifications through the Data and Marketing Association or the Chartered Institute of Marketing (National Careers Service). Give the qualification and year.

How do I get social media experience for my first job?

Running a charity's or community group's channels, or your school's, college's or university's, counts as experience (National Careers Service). Give the numbers, as you would for a job.

Modern and one page: the side column carries the portfolio link and tools, so the main column can lead with results. Many brands also ask for a short portfolio or a test post; keep the CV's figures the same in both.

Guides for this CV

Turning duties into results Awards and achievements Skills to put on your CV How to write a cover letter

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