Social media manager cover letter example
A social media manager's cover letter shows one result with its numbers and makes the reader want to open your portfolio. Name the platforms, say what you make yourself, and show you know the brand's channels.
Read the letter as text
Ruby Ashdown
Manchester · [email protected] · 07700 900245
12 October 2026
Mr Daniel Frost
Head of Marketing
Pennine Outdoor Co.
Victoria Mill, Ancoats
Manchester M4 6DE
Dear Mr Frost
Application for Social Media Manager
I am applying for the Social Media Manager role at Pennine Outdoor Co. I have five years in social media, the last three running Copperline Coffee Roasters' channels across Instagram, TikTok, Facebook and LinkedIn.
In two years I grew Copperline's Instagram from 18,000 to 52,000 followers with a weekly content plan and three seasonal campaigns. I film and edit the reels myself, and our autumn launch reel reached 410,000 accounts.
Each month I report reach, saves and link clicks to our marketing director and drop the formats that do not work. Your walking guides already do well on Instagram; I would like to turn them into a short video series for TikTok.
My portfolio link is in my CV, which is attached. Thank you for considering my application.
Yours sincerely
Ruby Ashdown
Fictional letter from Ruby Ashdown, the applicant in the social media manager CV example. Every person and employer in it is invented.
Why each paragraph is there
I am applying for the Social Media Manager role at Pennine Outdoor Co. I have five years in social media, the last three running Copperline Coffee Roasters' channels across Instagram, TikTok, Facebook and LinkedIn.
The role, your experience and the platforms.
In two years I grew Copperline's Instagram from 18,000 to 52,000 followers with a weekly content plan and three seasonal campaigns. I film and edit the reels myself, and our autumn launch reel reached 410,000 accounts.
One result with its numbers, and what you make yourself.
Each month I report reach, saves and link clicks to our marketing director and drop the formats that do not work. Your walking guides already do well on Instagram; I would like to turn them into a short video series for TikTok.
How you report, then one idea for this brand.
My portfolio link is in my CV, which is attached. Thank you for considering my application.
Where to find the portfolio, and a polite close.