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Marketing manager CV example

A marketing director reads a marketing manager’s CV for the budget you run, the launches and campaigns you lead and what they did for sales. Give the budget, the team, the channels and agencies, and one result with its years.

This example is a marketing manager at a kitchenware brand applying for a head of marketing post.

Professional design1 page
Marketing manager CV example: fictional example, page 1. Full text is available below.
Read the example as text
Natalie Brennan
Marketing Manager
Birmingham · 07700 900267 · [email protected] · linkedin.com/in/natalie-brennan-example

Profile

Marketing manager with nine years in consumer marketing, the last three running marketing for a kitchenware brand sold online and through UK retailers. Plans the yearly strategy and a £1.2 million budget, leads a team of four and launched 11 product ranges in 2025. Online sales grew from £3.1 million in 2023 to £4.6 million in 2025 after spend moved from print to search, email and social. Looking for a head of marketing post.

Experience

Marketing Manager, Greywell Kitchenware, Birmingham 2023–present

Plan the yearly marketing strategy and a £1.2 million budget across paid search, social, email, retail promotions and trade shows.

Launched 11 product ranges in 2025, from pricing research to retailer sell-in packs and launch campaigns.

Approve every campaign’s content, budget and targets, and lead two marketing executives, a designer and a copywriter.

Brief and manage a paid search agency and a PR agency, with monthly reviews against cost per sale and coverage.

Report campaign results to the board each month; online sales grew from £3.1 million in 2023 to £4.6 million in 2025.

Moved £180,000 a year from print catalogues to email and paid social after testing both in 2024.

Senior Marketing Executive, Greywell Kitchenware, Birmingham 2020–2023

Ran email and social campaigns and grew the email list from 40,000 to 115,000 subscribers.

Marketing Executive, Arden Leisure Centres, Solihull 2017–2020

Membership campaigns, the website and local press for six leisure centres.

Education

CIM Level 6 Diploma in Professional Marketing, Chartered Institute of Marketing 2022

BA (Hons) Business and Marketing, 2:1, Trentvale University 2014–2017

Skills

Marketing strategy and yearly planning

Budgets up to £1.2 million

Product launches and retailer sell-in

Google Ads, Meta ads and Klaviyo email

Briefing and managing agencies

Reporting in Google Analytics 4 and Looker Studio

Additional information

Member of the Chartered Institute of Marketing (MCIM). Line manager for four people.

Fictional example for a marketing manager. Every person and employer in it is invented. Replace every detail with your own.

What brands, retailers and agencies look for, and where this CV shows it

The job asks you toWhere this CV shows it
Create marketing and social media strategiesA yearly strategy and £1.2 million budget across search, social, email and retail
Plan and manage the launch of new products and services11 product range launches in 2025, from pricing research to sell-in packs
Oversee and approve campaign content, budgets and targetsEvery campaign’s content, budget and targets approved; a team of four led
Work with in-house or external agenciesA paid search agency and a PR agency, reviewed each month
Report on the effectiveness of campaignsMonthly board reports; online sales from £3.1 million to £4.6 million

The left column follows the National Careers Service job profile for a marketing manager.

Average pay: £30,000 a year for a starter and £65,000 for an experienced marketing manager, working 37 to 40 hours a week (National Careers Service, checked 17 October 2026).

Facts checked against National Careers Service: Marketing manager on .

Skills to list for this job

The skills the National Careers Service lists for a marketing manager, in CV wording. Put down only the ones you can show, each with where you used it.

  • Selling products and services
  • Clear spoken communication
  • Using initiative
  • Thorough, with close attention to detail
  • Leadership
  • Maths
  • Business management
  • Customer service
  • Confident with computers and everyday software
Choose them in the editor

From the National Careers Service profile, checked 17 October 2026.

A profile if you are starting out

This CV's profile is written for someone with experience. Here is the same job at the other level: copy it, or open it in the editor with this CV and write over it.

Senior marketing executive with four years running email, social and paid search campaigns for a garden centre group, and the person who briefs its design agency. Manages a £150,000 campaign budget and reports results to the board each quarter. Holds the CIM Level 4 Certificate in Professional Marketing. Looking for a first marketing manager post.
Use in the editor
Inside this example
  • Profile: 74 words here
  • Experience: 157 words here
  • Education: 21 words here
  • Skills: 34 words here
  • Additional information: 13 words here

How to write yours

01

Lead with budget and team

The budget and team you run tell a marketing director the level you work at.

02

Tie campaigns to sales

Give a result in sales, leads or customers with its years, not likes or impressions alone.

03

Name channels and agencies

Say which channels you plan and which agencies you brief, so the reader can match them to their own.

04

Show a decision you made

One change you tested and then made, like moving print spend to email, shows judgement.

Questions about a marketing manager CV

Does my degree subject matter for marketing manager jobs?

You can become a marketing manager as a graduate of any subject, though marketing, business management, digital marketing, advertising and psychology might be particularly relevant (National Careers Service). Give your degree with its class and years; what you have done since matters more.

Where do I put my CIM qualification?

You could start as a marketing executive and then take a qualification offered by a professional marketing body such as the Chartered Institute of Marketing, the Chartered Institute of Public Relations or the Data and Marketing Association (National Careers Service). List it above your degree, with the body and the year.

Which marketing apprenticeships should I list?

You could start with a Marketing Assistant or Marketing Executive Level 3 Advanced Apprenticeship, and with some marketing experience you might do a Marketing Manager Level 6 Higher Apprenticeship (National Careers Service). Give the apprenticeship its level and years under Education.

Can I move into marketing management from sales or PR?

You might be able to apply directly for marketing manager jobs if you have experience in sales management, advertising, communications or public relations (National Careers Service). Lead with the campaigns, budgets and results from that work.

Should I list CIM membership?

You can join the Chartered Institute of Marketing for professional development and training opportunities (National Careers Service). Put your membership grade under Additional information.

Professional and one page: results lead each job, where a marketing director looks first. For an online form, switch to Plain.

Guides for this CV

Showing a promotion Awards and achievements Turning duties into results How to write a cover letter

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